They Ask, You Answer How to Optimize Your Content for Searcher Intent

As Google’s algorithm becomes increasingly sophisticated, consumers aren’t afraid to ask complicated questions, especially with the growth of voice search. People trust Google to return quality search results, which is why it’s the go-to search engine for consumers and brands alike. Keyword optimization is still important, but optimizing content for user intent is how today’s savvy content marketers are winning online. Keyword optimization is still important, but optimizing content for user intent is how today's savvy content marketers are winning online. Click To Tweet Free Actionable Bonus: Looking to elevate your SEO strategy?We partnered with Jay Baer of Convince Convert to create this free ebook on 6 Ways to Fix Your Barebones SEO Strategy What is Searcher Intent? Searcher intent – or user intent – is the reason why someone is searching for something in a search engine. They have a question, want to buy something, or they’re searching for a specific website. Google is better than ever at determining search intent, awarding higher rankings to pages that best answer a query. This is why you should optimize content for search engines and conversions. There are three primary types of queries that define search intent: Informational. The searcher has a broad question: What are the health benefits of yoga? Transactional. The searcher is looking for a specific product or service: Buy Tesla yoga pants. Navigational. The search includes a brand name or company website: Blooming Lotus Yoga School. Transactional search intent can also be split into two secondary categories: Commercial. The searcher is in the early research phase of shopping: Online reviews for yoga pants. Local. The searcher is looking for local services or products: Yoga pants in Vancouver. How to Optimize Content for Informational Search Intent Around 80 percent of search queries have informational search intent, so even though you may be giving away â€Å"free† information, this type of content should be the backbone of your content strategy. Targeting users in the early stage of the sales cycle are crucial for driving website traffic and increasing inbound links. These links will strengthen your website authority, increasing your rankings for transactional and navigational search terms. Put the user first. Answer questions about every aspect of your business. Use analytics to discover what people are searching for before they arrive on each web page. Tweak your top landing pages to match search queries. Link to case studies and statistics to build trust. Produce a blog series that explains a topic in more detail. Include informational language in title tags and meta descriptions such as â€Å"How to,† and â€Å"What are.† Create a how-to video that is relevant to your business. Providing comprehensive informational content means consumers are more likely to remember your brand when they're ready to buy. Click To Tweet How to Optimize Content for Transactional Search Intent Optimizing pages for transactional search terms should attract more ready-to-buy prospects. These pages are closely linked to sales and key to maximizing your content marketing ROI. Provide all the information required for users to make a purchase decision. Use purchase-driven language. Include clear links to purchase pages. Use prominent calls-to-action. Optimize title tags and meta descriptions using language such as â€Å"Buy,† â€Å"Discount,† and â€Å"Best offers.† Consider pay-per-click campaigns. One study suggests that twice the number of people click on paid results over organic results for queries with high commercial intent. How to Optimize Content for Navigational Search Intent Navigational searches include a specific website, brand, or business name. This is why it’s so important to build your online presence across various online channels with content that addresses informational and transactional search intent. Consumers become familiar with your brand. List your business on all the major online business directories such as Yelp and Yellow Pages. Claim your Google My Business page. Optimize your social media profiles by including your business name, description, and a link to your website. Include your company name on product pages. Encourage team members to update their social profiles with company details and website links. How to Optimize Content for Local Search Intent While search engines personalize results pages according to a user’s location, they still need to know where your business is located. Ensure your business name, address, and location are present and consistent on every page of your site. Include your location in your homepage’s title tag. Create a dedicated landing page for your location that includes your city or state within the URL. Create a page that lists each business location with a link to Google Maps. Register your company’s Google My Business page. Link to other complimentary local businesses, government sites, news sources, and local organizations. Create more content that revolves around local issues and news. Tools to Identify Searcher Intent Keyword research is critical in identifying valuable search terms, whatever the corresponding user intent is. To discover commonly asked questions and search terms for a given subject, try the following tools: Google’s Keyword Planner Moz’s Keyword Explorer SEMrush Buzzsumo Ahrefs MarketMuse HitTail Adapt Content to Searcher Intent Intent-based optimization is the new challenge for content marketers who want to maximize their content marketing ROI. Get to know your target market. Address their needs at every point in the purchase journey. Earn their trust. Prove your relevance with informational and transactional content. When you combine these strategies, you’ll be in a great position to increase organic traffic and also your conversion rates. Do you need unique, quality content to support your SEO goals? Constant Content connects you with thousands of professional writers able to create articles, ebooks, product descriptions and other assets that engage readers while increasing search rank.

Free Essays on Think And Use The Body Of Knowledge

THINK AND USE â€Å"THE BODY OF KNOWLEDGE† In the real world, each of us is considered different because people have different opportunities, different purposes and different way of thinking. And of course, people cannot have the same thinking as another. As individuals we base our thinking on what we know or our knowledge. Our knowledge is one aspect of thought that we have chosen to accept. I think that every single person is unique and that no two people are the same. Therefore no two people can ever think the same exact thoughts or feel the same exact feelings. Every person will have his or her own personal ideas about a particular object or subject. That is why there is so many different perceptions for any one object. In our lives, we have to think a lot to deal with reality. We have to control our own destiny. It is very important for us to realize that we control our lives and our minds. We can do only what we can think we can do and only become what we think we can become! This is why we must keep a positive thought in our minds if we want positive things to happen in our lives. We must use our body of knowledge to think and make appropriate choices. It is very hard to define exactly what thinking is. In my opinion, the basic source of knowledge comes from observation, experience, and research. These facts are considered in the process of thinking, and we then have understanding and intelligence. Knowledge understands facts, but thinking is being able to use these Facts in a meaningful way. Knowledge gives us the facts of the problem, but to solve the problem, we need to analyze the problem critically in order to be successful and this requires thinking. Who is a good thinker? A person who has the intelligence because he or she can analyze and process information well. The more intelligent a person is the more control he or she has over humans who are less intelligent. If I am less intelligent than you, then you are smarte... Free Essays on Think And Use The Body Of Knowledge Free Essays on Think And Use The Body Of Knowledge THINK AND USE â€Å"THE BODY OF KNOWLEDGE† In the real world, each of us is considered different because people have different opportunities, different purposes and different way of thinking. And of course, people cannot have the same thinking as another. As individuals we base our thinking on what we know or our knowledge. Our knowledge is one aspect of thought that we have chosen to accept. I think that every single person is unique and that no two people are the same. Therefore no two people can ever think the same exact thoughts or feel the same exact feelings. Every person will have his or her own personal ideas about a particular object or subject. That is why there is so many different perceptions for any one object. In our lives, we have to think a lot to deal with reality. We have to control our own destiny. It is very important for us to realize that we control our lives and our minds. We can do only what we can think we can do and only become what we think we can become! This is why we must keep a positive thought in our minds if we want positive things to happen in our lives. We must use our body of knowledge to think and make appropriate choices. It is very hard to define exactly what thinking is. In my opinion, the basic source of knowledge comes from observation, experience, and research. These facts are considered in the process of thinking, and we then have understanding and intelligence. Knowledge understands facts, but thinking is being able to use these Facts in a meaningful way. Knowledge gives us the facts of the problem, but to solve the problem, we need to analyze the problem critically in order to be successful and this requires thinking. Who is a good thinker? A person who has the intelligence because he or she can analyze and process information well. The more intelligent a person is the more control he or she has over humans who are less intelligent. If I am less intelligent than you, then you are smarte...

5 Tips About Writing with Rhythm

5 Tips About Writing with Rhythm 5 Tips About Writing with Rhythm 5 Tips About Writing with Rhythm By Mark Nichol Think of all the things you do each day, including mundane tasks like getting dressed, cooking meals, and speaking to other people. They all involve patterns or random sequences of ebb and flow: rhythm. Writing is like that, too. Just as with any other activity, rhythm in writing can occur automatically, but it’s improved by conscious attention. Here are five tips for enhancing your writing by attending to rhythm. 1. Alternate Sentence Length Vary the word count for your sentences not mathematically, not analytically, but naturally, organically. Introduce a comical character with a statement that resembles a clumsy person stumbling down a stairway then bring the headlong descent to a sudden stop with a concise comment. Describe a tortuous bureaucratic procedure with a run-on-and-on sentence, and then figuratively snap your fingers at it with a brusque reaction. For inspiration, listen to a musical composition, noting the variety of measures. Do the same with recordings of speeches or comedy routines, and with scenes from films or television programs (fact and fiction alike) and, of course, with fiction and nonfiction writing. 2. Relocate Words and Phrases English is a flexible language. Exploit that fact. Though parts of speech have set interrelationships, the relative positions of words representing the categories are negotiable. Shift words and phrases around until the parts of a sentence seem to fall into their preordained places. How? Read your writing aloud, of course. Note, too, that writers are inclined to introduce the most important element of a sentence at the beginning; the key component should be provided early on, right? Wrong. Where does the punchline go in a joke? Correction: When you tell a joke, where’s the punchline? (Doesn’t that revision read more smoothly?) 3. Embrace Sentence Fragments The law against incomplete sentences was repealed a long time ago. A very long time ago. As a matter of fact, there never was such a regulation, except in the hidebound handbooks of grim grammarians. No kidding. People speak in sentence fragments and incomplete sentences all the time, and although writing, except for the most informal prose, should reflect a more carefully constructed communication, in all but the most formal writing, judiciously employ truncated statements. Over and out. 4. Match Rhythm to Mood Let the length and rhythm of a sentence match the mood you wish to impart. A description of a beautiful landscape or an account of a rapturous experience should cascade like a rippling waterfall or undulate with the peaks of valleys of sensual imagery. Longer sentences punctuated with alliteration and assonance and laced with metaphors evoking physical sensations will help readers immerse themselves in the places and events you describe. Conversely, the sentence structure describing a sequence of events in a thriller or a passage detailing an exciting incident is probably most effective in brief bursts of short, simple words. 5. Apply Tension and Release Many musical compositions are paced on the principle of building up to peaks of stress or emotion and a counterpointing relief from that ascent. Writing benefits from the same approach to carrying the reader along on waves of tension and release. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Fiction Writing category, check our popular posts, or choose a related post below:100 Exquisite AdjectivesGrammar Quiz #21: Restrictive and Nonrestrictive Clauses20 Classic Novels You Can Read in One Sitting

Abuse of Drugs Prescription in a Primary Care and Its Prevention Research Paper

Abuse of Drugs Prescription in a Primary Care and Its Prevention - Research Paper Example As a result, medical practitioners and their respective patients have been in a constant limbo as to the trend that may bridge their status quo to future developments. This then has often resulted in the usage of narcotics primarily intended for malignant pain to chronic pain associated to either non-malignant cancer or even to some extent, primary care (Schneider, 1998).   Ã‚   According to the Substance Abuse and Mental Health Services Administration (SAMHSA), the improper prescription and usage of drugs has remarkably increased from 2008 to 2009 (Cullen et al., 2009). From an over-all rate of 8.0% in 2008 for individuals aged 12 and above, the National Survey on Drug Use and Health (NSDUH) noted a 0.7% increase in 2009. The Survey maintained that the significant increase is attributable to the prevalent usage of marijuana in teens and partly to the loose prescription of these narcotics of health practitioners to their patients.    Abuse of Prescription of Narcotics in Primary Care    Serious Threat of Opioid Abuse In the medical field, pain has been categorized in two. That is, the pain associated with malignant cancer on the one hand, and the pain allied with non-malignant cancer and other chronic pain. ... Following the medical prescription of opioid analgesics, misuse and abuse of the said narcotic have been the concomitant consequences. That is, according to the National Survey on Drug Use and Health (2009 Report) and the Drug Abuse Warning Network (2010), the United States is now faced with an alarming threat of opioid abuse. Chronic Non-Cancer Pain in Primary Care and Use of Opioids It is estimated that about 50 million Americans experience non-cancer chronic pain and a significant 41% of that population or approximately 20 million patients state that their prescriptions do little to alleviate the pain (Becker et al. 2011). Chronic pain associated with conditions other than cancer is usually treated in primary care clinics (Cullen et al., 2009). Extent of Opioid Misuse in Primary Care and Causes    Von Korff, Kolodny, Deyo and Chou (2011) stated that empirical evidence that would ascertain the degree of drug abuse and misuse among primary care patients are not available, but the surveys conducted to that effect have significantly shown the frequency of prescription ranges from a low of 4% to a notable 26%. However, this increase in opioid misuse and abuse is not singularly attributed to its widespread recognition (Wilsey et al., 2009). Primary Care Givers’ Need for Adequate Knowledge on Preventing Opioid Misuse The widespread abuse of opioid pain suppressants is not to be singularly attributed to the medical acceptance given to the said drug. Salloum (2010) stresses the importance of the said drug and maintains that the public should not let certain consequences of its prescription to obscure its advantages. However, certain parameters must be enacted so as to delimit and control its use and somehow combat the abuse and misuse

Discussion Assignment Example | Topics and Well Written Essays - 250 words - 63

Discussion - Assignment Example Spreadsheet is also very easy to be configured for personal and professional usage (Protiviti, â€Å"Spreadsheet Risk Management†; Rost 1-5). Spreadsheet is an important application for financial as well as operational reporting procedure in organizations. In this context, spreadsheet is applied for different purposes that include account settlement, transaction conclusions and making the business models (Protiviti, â€Å"Spreadsheet Risk Management†). Additionally, it assists in managing the payroll and other related business operations in an effective manner. In the current complex business scenario, spreadsheet is used for managing compliance, risk as well as governance (Rost 1-5). Spreadsheet is also identified to possess certain limitation that can affect the performance of an organization largely. Spreadsheet is unreliable, as unauthorized users can access financial information without an approval, which raises security risk. Error in formulas of the spreadsheet can raise disputes for computing financial information (Rost 1-5). In this context, there should be software related to risk management, which will provide the embedded information with an expert solution. The ‘risk management software’ would manage the risk level associated with spreadsheet. In this respect, spreadsheet with the integration of risk management software would be effective in managing data with better integrity as well as reliability (Rost

The relationship between white men and black men in the USA during the 1930s Essay Example for Free

The relationship between white men and black men in the USA during the 1930s Essay This essay is about the novel Of Mice And Men and how it shows the relationship between white men and black men in the USA during the 1930s. The novel is set California and shows the life of itinerant workers and also give a great imagine of how Black men were treated. The novel Of mice and men by John Steinbeck creates a great picture of what black people were thought of, treated like and the general standard of how they lived back in USA, during the 1930s. The first time we see any of this, is at the start of the second chapter when the one and only black character in Steinbecks book is revealed. The one and only black character in this novel is named Crooks, and throughout the whole of the novel we are never sure if this his real name or a nickname; but we guess that it is a nickname as he also has a crooked back which causes him to be constantly lent over. Got a crooked back where a horse kick him. Crookss bad back could be just a coincidence and the only black man in the novel may have a crooked back for no apparent reason, but it also may be for a particular reason? By making Crooks have a crooked back which makes him continuously lent over and lower than the rest could be to show the way black people always had to look up at any white man and that they were at a very much lower social place then white men. But it could also be there to illustrate the heavy burden of white prejudice that black men had to cope with, I believe that he has a crooked back for a mix of both reasons. We also discover that even the nickname Crooks is not used regularly and that he is frequently being called either stable buck or nigger, this shows us that verbal racism is not frowned upon and is very often used in normal conversations between itinerant workers right the way through the novel. This is clearly shown when Candy is remembering a fight between Crooks and Smitty for George, The guys wouldnt let him use his feet, so the nigger got him. This use of offensive words by near enough everyone sometime throughout the novel, shows the utter disrespect and cruelness that white men had and showed towards black men during the 1930s. I think that the way that black men and women were talked by the white people to during the 1930s in the USA was pointless and if that the white men were to have put aside their grievances towards the black men and most probably also the other way around to, them both black and white men would of had a easier life. The novel also creates a crucial picture of what black men had to face other than verbal abuse from white men; a situation that accurs towards the start of the book that shows what black men had to endure is when we find out from Candy about the fight which Crooks had with Smitty. We learn that Crooks was invited into the bunk house one night around Christmas time and that that night Smitty went for him, the novel also doesnt give or imply an reason for this behaviour, except the obvious; because Crooks was black. They let the nigger come in that night. Little Skinner name of Smitty took after the nigger. Done pretty good, too. The way that Smitty treated Crooks that night shows how much fear and fright that white people gave towards the black people, and a lot of which was for no reason, just imagine if Crooks had done some thing to offend Smitty? Another time when we see that Crooks is the person who everyone takes out their frustration and anger on is when, we find out that the boss took out his anger on him when Lennie and George did turn up when they were supposed to, He sure was burned when you wasnt here this morning. Come right in when we was eatin breakfast and says, where the hell the new men? An he give the stable buck hell, too. This quote again shows that he is pick on by the white men. The first glimmer of hope that we get which may show that white men may of had some respect for black men is also again when Smitty picks a fight with crooks, and the other workers say to Smitty that because Crooks has a bad back he can not use his feet. The guys wouldnt let him use his feet, so the nigger got him. This act by the other workers may have shown that they respected Crooks enough to make it a fairer fight but, I feel that the only reason why the other workers said that Smitty couldnt use his feet were to make it a long, better fight. We also find out in this part of the chapter that Smitty was alleged to have said, He woulda killed the nigger. This shows that he extremely dislikes black men and wouldnt just stop at giving them a kick in but wanted to kill him. This maltreatment by the white men has a pretty obvious and inescapable effect on Crooks, as all of the way through the book Crooks keeps to himself and doesnt interact with many of the other itinerant worker unless totally necessary. Although the novel also gives the impression that Crooks likes his privacy and isolation, Crooks was a proud aloof, man. He kept his distance and demanded that others kept theirs. I think that this is just a layer of protection that he is putting on because he has be hurt by the white men and is scared of them, what they will do to him and also so he cant be hurt by the white men again. This point is shown best when the only white character in the book that freely goes into Crooks room and speaks to him, and he still has a large guard up and tries his hardest to make Lennie who was the white man leave the room. You aint wanted in my room. And again when Crooks says Well, go see your pup, then. Dont come into a place where you aint wanted. These quotes clearly show that Crooks doesnt want Lennie in the room, but this is only because of what has happened to him in the past and because of that he feels he cannot trust white men. I think this is wrong as it is noticeable that crooks wants to speak to Lennie but is to scared to, due to what the other white men have done to him in the past. This shouldnt be happening and if crooks wants to speak to Lennie he should be able to do it with out feeling scared. The novel also tells us that he is always left out and alone, and this is holey because of the white men disliking him. A quote that shows us how he is isolated, left out and disrespected Crooks is by the group is, when he is speaking to Lennie in his room and he says, I aint wanted in the bunk house, another quote which also sows this point is again when he is speaking to Lennie and he says, Cause Im black. They play cards in there, but I cant because Im black. They say I stink. This shows again that in the 1930s black men where on top of most peoples most hated lists and were treat badly by white men. A different way that the novel reveals to shows how black men where treated badly and with a lower status than the white men, is at the start of chapter four when John Steinbeck describes the room that crooks live in, Crooks the Negro stable buck, had his bunk in the harness room; a little shed that leaned of the wall of the barn. On one side of the little room there was a square four-paned window, and on the other, a narrow plank door leading into the barn. Crooks bunk was a long box filled with straw on which his blankets were flung. The reason why crooks lives alone in a small animal worthy bunkhouse was because the other white workers didnt want to share with him. The Description of the room also shows that he is not only made to sleep in a small room but also that his bed is merely a box filled will straw, this is more like what a animal should be sleeping on. As the description of his room become more in-depth we find out that the walls of his room was plastered in things like broken hames, knifes, needles and loads more and we also learn that he can read and has a selection of books above his bed. On the wall by the window there were pegs on which hung broken harness in process of being mended; strips of new leather; and under the window itself a little bench for leather-working tools, curves knifes and needles and balls of linen thread, and a small hand riveter. On pegs were also pieces of harness, a slit collar with the horsehair stuffing sticking out, a broken hame, and a trace chain with its leather covering split. It goes on to say about his books, And he had books, too. All of these things up on his wall show that he was a very skilled man and is very handy and is probably why he was hired, the fact that he is a blacksmith shows that he can mend and create saddles, create horseshoes and do everything a blacksmith can do. But all the other things on his walls; like the needles and threads show that he has many other talents and skills. But maybe the biggest detail, which this description shows us, is that he can read and this is something that many of the other workers probably couldnt. I think that the range of skills that Crooks possesses is not totally why the other white men treat him bad and leave him out, but these talents could make the other white men feel small and make them jealous and this could be a reason for not liking Crooks. The one of few times the novel shows Crooks getting treated with any respect from the white men, is when he goes to see slim at his bunk house because he was doing a job for him. The door opened quietly and the stable buck put in his head. Slim took his eyes from old candy. Huh? Oh! Hello, Crooks whats the matter? This is the first time in the book that Crooks is spoken to decently and with respect, this was a big surprise as it was the first time Crooks was spoken let alone nicely. Although Crooks has been disrespected enough to hate all white men he showed the respect that he got from slim back and calls him Mr Slim. The quote also helps to show us how Crooks keeps a watchful eye of where he goes and we can see that he want to stay out of the white mens way. We see when he goes to see Slim and he only pops his head around the door. John Steinbeck also gave a description of Crooks in this quote, a lean negro head, lined with pain, the eye patient this description portrays a black man that had suffered the pain and agony of racism. Another time, which Crooks is treated with even the slightest respect, is when he is speaking to Lennie. This is best shown when Lennie first enters Crookss room and makes a gesture towards Crooks. Lennie smiled helplessly in an attempt to make friends. Although in away Lennie is still a kid and therefore doesnt understand why Crooks is treated badly by the others, he is still white and Crooks automatically thinks that white people dont want to speak to him and he instinctively put up a front, and replies You got no right to come in my room. But under this front Crooks wants to speak and once he realises that Lennie in genuine they have a respectful conversation. From the novel we also find out that crooks had once played with other kids who were white, we find this out when Crooks is speaking to Lennie in his room. The white kid come to play at our place, an sometimes I went to play with them, and some of them was pretty nice. My ol man didnt like that. I never knew why till long later why he didnt like that. But I know now. This quote shows that kids either had very different views on other black people than adults or had no views at all. The quote also illustrates that the other kids treated him no different than they would another white kid and explains to us how his Dad didnt like him playing with the white kids, this was probably since he knew the pain and hurt than black men went through because of white men and knew that it would happen to his son when the white kids get older and learn to hate black people. The way that the kids show no shame when playing with each other shows that white and black men can mix and in a way the kids show up the adults by acting more mature. From the novel I can see clearly that racism is taught by society and realise that the white men dont hate black men because of personal grievances but because they have been taught to hate them.

A Beat Memoir :: Literary Analysis, Johnson

Johnson constructs this bitter-sweet and lyrical memoir from her relationship with aspiring Beat writer Kerouac in 1957. Johnson re-creates her memoir from the confessional perspective she wishes to be heard, and she mentions Robert Lowell to emphasise this confessional element .The author â€Å"is behind the text, controlling its meaning,† using â€Å"intentionality† (Anderson, 1988, p2). Also Johnson uses her text as catharsis and as â€Å"self-defence† in response to Kerouac’s writings. (Lee, 2000, p.98) to reclaim the power she had relinquished to Kerouac. Johnson selects a bleak passage from Kerouac’s novel Bleak Angels, to illustrate his â€Å"woman hatred†: â€Å"For that lumpy roll flesh with the juicy hole I’d sit through eternities of horror in gray rooms ...† (p.133). Johnson wants her â€Å"revenge on history† (Gusdorf, in Onley, 1980, p.36), to retrospectively break a â€Å"silence that I finally wish to give up.† (p.262). The simple phrase, â€Å"the poems Hettie kept mute.† (p.262) links the silence of Glassman to the wider literary world where women have been excluded from the male canon. Johnson is writing in 1983 from the position of an experienced feminist, psychologically analysing how her relationship with Kerouac stifled her identity and how women adopt consensualised exploitation when they believe in â€Å"the curative powers of love as the English believe in tea ...† (p.128). The author uses the first person and the present tense for this recollection adding immediacy, as if now realising that â€Å"He could somehow cancel you out.† (p.128). Glassman mistakenly imagined she could cure Kerouac of his â€Å"blue, bruised eye† melancholy (p.128). In this memoir Johnson appears to privilege Kerouac, presenting him first, but this is so his personality can be analysed alongside Glassman’s and found to be wanting. Johnson as author uses Kerouac (as he appears to have used her) to work through her psychological issues from 1957 and 1983. Johnson does more than tell, she uses double subjectivity to let the reader understand the two Joyces, the naive one who â€Å"put on a lot of eye shadow† (p.127) to attract Kerouac, and the ‘other’ older woman who is â€Å"wondering all the same if it was true† (p.131), as the reader may be. Johnson demonstrates the â€Å"crucial link between author, narrator and protagonist,† (Lejeune in Anderson, p2). All three co-exist in the text, but none can be the real Johnson because, as Mandel argues, autobiography â€Å"pretends to be the whole life of the author† but â€Å"is a construction† (1980, p. A Beat Memoir :: Literary Analysis, Johnson Johnson constructs this bitter-sweet and lyrical memoir from her relationship with aspiring Beat writer Kerouac in 1957. Johnson re-creates her memoir from the confessional perspective she wishes to be heard, and she mentions Robert Lowell to emphasise this confessional element .The author â€Å"is behind the text, controlling its meaning,† using â€Å"intentionality† (Anderson, 1988, p2). Also Johnson uses her text as catharsis and as â€Å"self-defence† in response to Kerouac’s writings. (Lee, 2000, p.98) to reclaim the power she had relinquished to Kerouac. Johnson selects a bleak passage from Kerouac’s novel Bleak Angels, to illustrate his â€Å"woman hatred†: â€Å"For that lumpy roll flesh with the juicy hole I’d sit through eternities of horror in gray rooms ...† (p.133). Johnson wants her â€Å"revenge on history† (Gusdorf, in Onley, 1980, p.36), to retrospectively break a â€Å"silence that I finally wish to give up.† (p.262). The simple phrase, â€Å"the poems Hettie kept mute.† (p.262) links the silence of Glassman to the wider literary world where women have been excluded from the male canon. Johnson is writing in 1983 from the position of an experienced feminist, psychologically analysing how her relationship with Kerouac stifled her identity and how women adopt consensualised exploitation when they believe in â€Å"the curative powers of love as the English believe in tea ...† (p.128). The author uses the first person and the present tense for this recollection adding immediacy, as if now realising that â€Å"He could somehow cancel you out.† (p.128). Glassman mistakenly imagined she could cure Kerouac of his â€Å"blue, bruised eye† melancholy (p.128). In this memoir Johnson appears to privilege Kerouac, presenting him first, but this is so his personality can be analysed alongside Glassman’s and found to be wanting. Johnson as author uses Kerouac (as he appears to have used her) to work through her psychological issues from 1957 and 1983. Johnson does more than tell, she uses double subjectivity to let the reader understand the two Joyces, the naive one who â€Å"put on a lot of eye shadow† (p.127) to attract Kerouac, and the ‘other’ older woman who is â€Å"wondering all the same if it was true† (p.131), as the reader may be. Johnson demonstrates the â€Å"crucial link between author, narrator and protagonist,† (Lejeune in Anderson, p2). All three co-exist in the text, but none can be the real Johnson because, as Mandel argues, autobiography â€Å"pretends to be the whole life of the author† but â€Å"is a construction† (1980, p.

Recruitment and Selection of Incepta Pharma

30th September, 2012 Homayara L. Ahmed Course Instructor Manpower Planning and Personnel Policy (J-601) Bangladesh University of Professionals Mirpur Cantonment Dhaka – 1216Subject: Submission of report on â€Å"Recruitment and Selection Process of Incepta Pharmaceuticals Ltd† Dear Madam, Here is the report on â€Å"Recruitment and Selection Process of Incepta Pharmaceuticals Ltd. †, which you have assigned us as part of the course curriculum Manpower Planning and Personnel Policy (J-601). This is a group assignment, which was assigned after a series of class lectures and case studies. Thank you for offering us the opportunity to prepare this report. We appreciate the chance to apply our theoretical knowledge which will surely stand us in good stead.We hope that despite of the limitations, this report will give a fare idea regarding Recruitment and Selection Process of an organization to the interested readers. We will be glad to clarify queries if you have a ny. Finally, we thank you again for providing us the opportunity to carry out such study. Sincerely yours, Md. Hafizur Rahman †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Faruque Ahmed†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Recruitment and Selection Process of Incepta Pharmaceuticals Ltd. Prepared for: Homayara L. Ahmed Course Instructor Manpower Planning and Personnel Policy (J-601) Prepared by: Md. Hafizur Rahman M1112023Faruque Ahmed M1112038 MBA-12 BANGLADESH UNIVERSITY OF PROFESSIONALS Mirpur Cantonment, Dhaka September 30, 2012 Executive Summary Incepta Pharmaceuticals Ltd. is a leading pharmaceutical company in Bangladesh which established in the year 1999. Now they are exporting their products in 57 countries. Around 4000 individuals from diverse disciplines are working in the company. To attain the goals and objectives, Incepta Pharma choose the right people both from internal and external sources. Only for entry level employees they use external recruitment and selection processes.Their external recruitment sources are universities and other organizations. Recruitment methods are job fair, campus recruitment, internships, advertisement, employee referrals. They use extensive interview method as selection tool. Person/organization staffing model is get priority in the selection process. For mid and senior level employees they follow promotion system based performance and experience. They always prefer employee referral. The main key factor of the success of Incepta Pharma is strong friendly and co-operative working environment.Employees share their tasks with each other. In suddenly vacancies of employment, employees work like team. CHAPTER ONE 1. Introduction: Recruitment is the process of identifying that the organization needs to employ someone up to the point at which application forms for the post have arrived at the organization. Selection then consists of the processes involved in choosing from applicants a suitable candidate to fill a post. Recruitment and selection is the core objectives of HR division of an organization.To attain the goals of an organization choosing the right people in right at time right place is very important. Incepta follow their own recruitment and selection process to pick up the best candidates which adjusted their organizational culture. They believe in team work. Employees share their work each other and help to understanding the tasks. They build a very co-operative and friendly environment which is the main ingredient to meet their ultimate goals & objectives. 1. 1 Background of Incepta Pharmaceuticals Ltd. Incepta Pharmaceuticals Ltd. s a leading pharmaceutical company in Bangladesh established in the year 1999. Incepta began its operation with a handful of highly skilled and dedicated professionals guided by an able leadership. Proper strategic planning, technical excellence, swift and timely decisions helped them achieve their objectives leading to much faster growth. Incepta was able to anticipate the need of the market and provide the right product at the right time. High focus on R&D investment from the very beginning made possible the introduction of quality products ahead of its competitors in most cases. Incepta Pharmaceuticals Ltd. s now the 2nd largest Pharmaceuticals company of the country and recognized as the fastest growing of the top five manufacturing company in the country. . The company produces various types of dosage forms which include tablets, capsules, oral liquids, ampoules, dry powder vials, powder for suspension, nasal sprays, eye drops, creams, ointments, lotions, gels, prefilled syringes, liquid filled hard gelatin capsules, lyophilized injections, human vaccine etc. Since its inception, Incepta has been launching new and innovative products in order to fulfill unmet demand of the medical community.The focus has always been to bring new, more technologically advanced molecules and innovative dosage forms to the country. Headcounts: To ac hieve their purpose and mission, they affirm their values of integrity, respect for people, innovation, performance and leadership. Around 4000 individuals from diverse disciplines including pharmacy, microbiology, MBA, Accounting, Engineering and Medicine are working nationwide under the umbrella of Incepta. All the skilled and professional personnel are set at their very appropriate responsible positions. . 2 Objectives of the Study: * To learn about the real-life practices of recruitment and selection process practiced in incepta Pharmaceuticals Ltd. * To learn about the selection tools used and do a cursory analysis of the validity/reliability of these tools. 1. 3 Methodology and Sources of Data: Primary data: We collected information about recruitment and selection process of Inceta Pharma by face to faces interview. Md. Iftakhairul Alam Shehab Asst. Officer, Human Resources shared the recruitment & selection process of incepta with us.Secondary data: From the website of Incept a Pharma, we collected their background and some other information. 1. 4 Scope of Our Study: This report is prepared only the basis of Head office of Incepta Pharma which situated in Tejgaon, Dhaka. Basically we don’t emphasize on their whole industrial recruitment and selection process. CHAPTER TWO 2. Recruitment: To attain the ultimate goals and objectives of an organization, recruiting the right people is very important. Recruiting brings together those with jobs to fill and those seeking jobs. 2. Recruitment Sources: This is the first step in the recruitment and selection process. Sourcing candidates means organization employment specialist is using a variety of methods to find suitable candidates for job vacancies. Sourcing can be done via online advertising on job and career sites or professional networking and participation in trade associations. Another creative sourcing technique employment specialists utilize is monitoring employment changes at industry competitors to recruit applicants familiar with the same type of business you are operating.So recruitment sources are: * Internal Searches * Employee Referrals/Recommendations * External Searches * Alternatives The main external recruitment sources for entry level employees of Incepta Pharma are Universities, Other organizations. For entry level employees universities are good recruitment sources. Incepta pharmaceuticals is a reputed organization and maintain good working environment so employees of other organizations are also eager to join the organization. For mid and senior level they go for internal recruitment. 2. 2 Communication Message:There are about three types of messages (Traditional, Realistic job preview and targeted), organization may use to provide information that will attract a significant pool of qualified candidates and discourage unqualified ones from applying. Incepta Pharma normally use realistic job preview type message in their advertisement. 2. 3 Recruitment Method: 2 . 3. 1Entry Level: Incepta Pharma use job fair, campus recruitment, internship (mainly for pharmacists) advertisement, employee referral method for external recruitment. They use university teachers’ referral for pharmacists recruitment.Choice Basis: Generally for medical promotion officer (MPO) they give news paper advertisement. Here they need higher yield ratio because when applicants understand the responsibility and challenges during training period most of them switch the job. They use employee referral because it is cost effective and these types of candidates also have to cross an extensive selection process for final selection. So there is no possibility of nepotism. They use job fair and campus recruitment because the processes require less time and the methods are targeted.By using internship they can evaluate an applicant practically. Challenges of the Methods: Except advertisement by using job fair, campus recruitment, internship, employee referral methods they a re getting only limited applicants but a vast number of applicant are not coming to their applicants pool. So there is most possibility the organization is depriving from more efficient candidates. 2. 3. 2 Mid and senior level: The organization follows promotion system for mid and senior level employees. When the company was started they followed head hunting for mid and senior level employees.But now they use internal sources for mid and senior level employees recruitment. Mid and senior level employees turnover is rare in the incepta. When any mid and senior level employee turnover or dead then responsibility of that person is shared by his/ her team because they would like to do team work. Then the vacancy post is filled up by promotion system on performance basis. They do not follow success plan culture. Choice basis: If they use external recruitment processes for mid and senior level employees it will be time consuming and new employees will take time to adapt the environment.S o it is not good for mid and senior level employees. As they would like to do team work the employees know the duties and responsibility of their boss and colleague. So they can easily share duties and responsibility when a mid or senior level employee turnoff or dead. Challenges: If any time for uncertain situation turnover of mid or senior level is high then it difficult to share duties and responsibility among the employees. They may face to problem for development/succession plan as they are following internal recruitment process. CHAPTER THREESelection 3. 1 Selection: Selection of right people from vast number of candidates is a very difficult task. If there is continuous recruitment and selection process year round of an organization, those must have recruitment and selection department. Otherwise some organizations transfer their recruitment and selection responsibilities to the recruiting firm and they pay huge for it. Incepta Pharma handle their recruiting process own. Choi ce Basis of Selection Tools: For Initial Assessment Incepta Pharma overview Resumes and Cover Letters of a candidate.They take written test when a large number of employees are recruited. But for two or three employees they collect CV from CV bank and employee referral and start first interview. Though they prefer employee referral there is no possibility of nepotism because the applicants have to overcome an extensive selection process to get final job offer. So only efficient candidates are selected for their job. 3. 2. 1 Resumes and Cover Letters: All educational, previous experiences, extra curriculum activities and other required information are written in resumes and cover letters.And information needs to be verified by other predictors to ensure accuracy and completeness. Generally organization uses this selection tool to initial assessment of large number of candidates. But sometimes there is a possibility of falsification and misrepresentation of information in resumes and cover letters. Problem with resumes and cover letters: Though resumes and cover letters is the most cost effective method of selection but in words of validity or reliability is very low. Someone may be prepared his/her CV by other.Real work skills or knowledge cannot be measured through this method. 3. 2. 2 Interview Method: Any confusion/curiosity is dissolved with the face to face meeting between employers and candidates. Interview is very important to evaluate person/ job match. For making the interview effective organization should follows these rules: * Asking questions assessing most basic KSAOs * Sticking to basic, fundamental questions suitable for making rough cuts rather than subjective questions * Keeping interviews brief * Asking same questions of all applicants * Useing a standard scoring guideHowever it is almost impossible to judge qualified candidates without Job Knowledge Tests and Performance Tests and Work Samples. But Incepta Pharma take only resumes and intervi ew for selecting their qualified employees most of the cases. They take 3 step descriptive interview for choose their appropriate candidates. 3. 3 Selection Process: The selection process typically consists of eight steps: 1. Initial screening interview 2. Completion of the application form 3. Employment tests 4. Comprehensive interview 5. Background investigation 6. Conditional job offer 7. Medical/physical exam . Permanent job offer For entry level employees selection Incepta Pharma follow following sequence: Collection of CV| v Screening of CV| v Written test| v 1st interview by HR head | v 2nd interview by head of the department | v 3rd interview by director| v Conditional job offer| v Final job offer | Fig: Selection process for entry level employee of Incepta pharmaceuticals Ltd. Always they do not take written test. It depends on number and types of the employees. CHAPTER FOUR ConclusionIncepta pharmaceuticals Ltd. Wants to be research based global pharmaceutical company and a highly efficient generic manufacturer. Now they are 2nd largest pharmaceuticals company in the country and exporting their products in the abroad (57 countries). But they started their business from 1999. They are fastest growing of the top five manufacturing company in the country. The market position they gained within few years only possible by highly skilled and dedicated professionals who can take Proper strategic planning, technical excellence, swift and timely decisions guided by an able leadership.The most important factor that takes an organization in a leading position is its efficient and right human resources. Incepta obtained their skilled and experience human resources by well structured, concurrent and extensive recruitment and selection processes. They have own distinct recruitment and selection process. They prefer internal referral to pick up appropriate employee for their organization. Question may arise have they maintain nepotism and favoritism. Yes they use n epotism and favoritism in efficient and effective manner to draw attention of sufficient candidates who will be resources in future.

Can Macbeth Be Described As a Shakespearean Tragic Hero? Essay

A Shakespearean tragic hero is described as a man who has many good qualities, shows regret for his crimes and is of high birth and position. At the start of the play Macbeth has all the qualities of a tragic hero as he fights for King Duncan and kills their enemy Macdonwald. In Act 1 Scene 2 Duncan says, â€Å"Nobel Macbeth hath won† recognizing Macbeth’s heroism he is titled Thane of Cawdor. At the end of the play Macbeth is described as a devil, he is overcome by ambition and determined to succeed. This has a disastrous effect on him and this one flaw in his character brings his downfall. All the people that surround can see that he has changed. He is no longer a hero but an evil villain and this is the way that people think of him. In Act 1 Scene 3 Malcolm describes Macbeth as â€Å"black Macbeth† and in Act 5 Scene 8 Macduff calls him â€Å"a hell-hound†. Both these quotes show that people who once thought of Macbeth as a hero now think of him as corrupt and malicious. Macbeth’s ambition is to be a leader and respected man but when the witches prophesize that he become king he sees power greater than he had ever imagined possible and nothing will stand in his way, even if it means killing his best friend. Macbeth’s ambition is his downfall. Before the murder of Duncan he shows reluctance to kill the king, â€Å"We will proceed no further in this business†. However, Lady Macbeth convinces him that he should proceed with the murder of Duncan. Macbeth is then full of remorse for what he has done and feels shame and guilt for his actions. This show of regret keeps the audience’s sympathy for Macbeth. It is also a feature of a tragic hero. By the end of the play Macbeth has forgotten guilt and fear. He is thinking only of himself. At points in the play Macbeth shows weakness and Lady Macbeth drives him on. When Macbeth shows his reluctance to proceed with the murder of King Duncan Lady Macbeth in Act 1 Scene 7 tells him he would â€Å"live a coward in thine own esteem† and tells him that if she had made a promise as he had she would have carried it through. Another point of weakness for Macbeth is the killing of Banquo and his son Fleance. He cannot bring himself to do the deed himself and so employs men to carry out the act for him. In this play Macbeth commits horrific acts of evil, in cold blood he murders Duncan, a murder that Macduff describes is Act 2 Scene 3 as, â€Å"most sacrilegious murder†. He then orders the murder of Banquo and his son Fleance. The murderer then comes back in Act 3 Scene 4 to tell Macbeth that Banquo is â€Å"safe in a ditch he bides, with twenty trenched gashes on his head†. Then Macbeth murders Macduffs innocent family, his children, wife and everyone else at his home. In Act 4 Scene 2 Macduff’s son is killed as he attempts to save his mother, as he is dying he says, â€Å"he has killed me, mother, run away, I pray you†. At the end of the play Macbeth looses all his friends. They realize that he was responsible for the horrific murders and that he has changed. Along with the support of his allies Macbeth also looses the sympathy of the audience because of his lack of remorse for the actions he has taken. However, in Act 5 Scene 3 he fights bravely to the end, â€Å"I’ll fight till from my bones my flesh be hacked†. Act 5 Scene 5 â€Å"at least we’ll die with hardness on our back†. When Macbeth is killed by Macduff he dies bravely and still with his pride. Then Malcolm is proclaimed King of Scotland. In this play there are other heroes besides Macbeth. Banquo is also a brave and honourable man. Duncan refers to him in Act 1 Scene 4 as, â€Å"noble Banquo† and an example of his bravery is when he tries to save his son’s life. In Act 3 Scene 3 Banquo dies saying, â€Å"fly good Fleance, fly, fly, fly†. Macbeth, Thane of Glanis is portrayed as a noble hero at the beginning of the play. He fights well for his King and country bringing about success in battle. He is loved and respected by the people for the qualities he demonstrates loyalty, bravery and honour and is rewarded for this with the title Thane of Cawdor. Macbeth therefore shows he has the making of a tragic hero. However, as the play unravels a dark and sinister side of Macbeth becomes apparent. He has a flaw, that of blind ambition. He will stop at nothing to get what he wants, the title of King. He would not have ever dreamed that this could ever have come about if not for the prediction of the witches. This was Macbeth’s downfall, that he now thought it possible that he could aspire to become King. He would allow nothing or no one to stand in his way, he believed it his destiny. The encouragement of Lady Macbeth made it so much easier for him to carry out the dreadful deeds needed to attain his ambition. This change of character resulted in his demise. The audience can not forgive him this selfish and immoral defect in his character. Anyone who could kill a friend and the entire family of another deserves a bloody end. Justice prevails at the end. So while Macbeth was in some respects a tragic hero he does not retain the sympathy and respect of the audience throughout the play.

En Faire Tout un Fromage - French Expression

En Faire Tout un Fromage - French Expression The French expression en faire tout un fromage is a tasty way to describe an overreaction. When someone greatly exaggerates the importance of an event, they turn it into a whole cheese in French. It literally means to make a whole cheese about it and is used to mean make a big  fuss/stink/deal/song  and dance about it. It is pronounced  [ah(n) fehr too too(n) fruh mazh]. It has an informal  register. Remember that en replaces de plus a noun, so you can also say faire tout un fromage de (quelque chose). Examples and Variations   Ã‚  Il ne faut pas en faire tout un fromage  !  Ã‚  Ã‚  No need to make a big fuss about it!  Ã‚  Ã‚  Laurent a fait tout un fromage de ma dà ©cision.  Ã‚  Ã‚  Laurent made a big song and dance about my decision. You may also see the following variations of  en  faire  tout un  fromage: faire un fromage de (quelque chose) en faire un fromagefaire tout un plat de (quelque chose) en faire tout un platfaire tout un plat de fromage de (quelque chose) en faire tout un plat de fromage Similar Phrases Ce nest pas la fin du mondeCe nest pas la mer boirechercher midi 14 heuresfaire toute une histoire dese faire une montagne de rien / dun rien​​

A Vietnam Country Review History Essay

A Vietnam Country Review History Essay Vietnam as we know is approximately 331,688 km ² in area but it does not include the Hoang Sa and Truong Sa islands, it is larger than Italy and almost the same size as Germany. Vietnam is located in South East Asia, bordered to the north near China, to the west near Laos and Cambodia and to the east, by the Pacific Ocean. The capital of Vietnam is Hanoi, it is located in the north and is the second largest city in Vietnam, as the capital of Vietnam for almost a thousand years now, and Hanoi is considered to be one of the cultural centres of Vietnam, where most of the Vietnamese dynasties had left behind their imprint. After that I will summarize some culture of Vietnam. First of all, the Culture of Vietnam, or in particular the culture of the Kinh ethnic origin in the northern Vietnam, is one of the oldest cultures in the Pacific region. Although so, the major influence is China, Vietnam’s culture had created a lot of features, quite similar to the other people of East Asi a and other countries in the Pacific Ocean (such as Cambodia , Laos and Thailand) that have suffered a major cultural influence by India. Nowadays, the culture of Vietnam has changed from time to time, it is a special blend of the many ancient cultures with the indigenous culture of the Vietnamese. Other than the influence of China, the cultures of the Vietnamese people are also influenced by the Western culture. Some examples of the Vietnamese culture are: food, apparel, religion, and the cultural territory. Body Climate First of all I will talk about the climate in the south of Vietnam, it is located in the tropical monsoon equatorial so it has a very high temperature throughout the year and it only has two seasons, which are rainy and dry. The rainy season begins from the month of May to November and dry season will begin from the month of December to April the following year. Because the south rainy season is longer than the dry season, so this has some sort of influence in the change of culture I ways of food to the culture in the south, the central, and the north of Vietnam. As we know the cuisine of Vietnam is very famous around the world, Ho Chi Minh City’s cuisine is also partly reflected by the cultural life and natural minerals, its cuisine is influenced by the French cuisine, Cambodian cuisine and the Thai cuisine. Today, the specialties are easily found at Ho Chi Minh, it is a combination of the food from the North, Middle, South and international cuisines, for example: sour soup is a combination of the sour salty of the north, spicy peppers of the central, and sweet fresh of the south. Another example is the beef steaks which are thinner and more mature and it is also spicier vegetables served with it compared to France. By contract, the nature of the part middle of Vietnam is it has a very hard climate, it is influenced by the sea breezes as well as the mountain winds. The people living here are austere and rich energetic. The Central Foo d has food that are very spicy, very spicy-hot, as positive (for the cold when it comes to soaking in water and odor resistant nature of the seafood capital nature-sound welding) and it is very salty. The food materials are often simple, but if you ever have the opportunity to really enjoy, it will be an experience that will never be forgotten.

Slip Sliding Away Assignment Example | Topics and Well Written Essays - 2000 words

Slip Sliding Away - Assignment Example These issues are equally important because ethics underlies any kind of good behavior that the society may require. It is therefore equally important to consider teaching the students ethical behaviors before any other thing. 3. The instructors or the administration should ensure that the students are trained on how to engage in ethical behaviors. The instructors should train the students on steps to take if they want to be good. It will require participatory learning and application of personal examples. As such, the students should be encouraged to apply real-life examples or experiences as they try to learn the steps towards ethical behavior. The instructors and the administration are advised to stop assuming the problem and take action. There must be a need to inform the students of the seriousness of the problem and the schools must set guidelines on how the instructors should conduct exams. 1. The last two paragraphs in this essay form a successful conclusion of the writer’s argument. The writer started with introducing his argument by using relevant examples. He gave a long history of Haiti using relevant historical occurrences as the examples for his argument. Therefore, the writer has effectively used the technique of inference from relevant examples to build his argument. He introduces the nature of the problem he wants to discuss first and follows it with a long narration of these relevant examples in a clear and logical manner. The second last paragraph summarizes his argument as he brought it out in his examples. He restates his main point and argues it out in summary. This paragraph also gives an alternative solution to the Haiti, thus it becomes a very important part of the essay in that instead of just arguing against an idea, the writer also gives his point of view of what can be a better approach to Haiti’s problems.